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The Full Spectrum
Tool allows quick promotion implementationConsumer-shopping habits seem to change daily, and retail solution providers are constantly searching for that vital software to improve sales. So what’s next?...
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SNAP To It
New technology links rewards, messaging to social networks In February, SNAP (Social Network Appreciation Platform) announced the first web-based platform that integrates traditional in-store loyalty...
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Addressing a Need
New technology makes writing, reading tag data easier for retailersReacting to the operational efficiencies made possible by RFID-tagging individual items, retailers are now considering faster ways to...
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State of Search
Google, et al. are changing their algorithms – are you changing yours?The rules for search have changed.Since a February 2011 New York Times article alleged that J.C. Penney used a link scheme that...
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Cart Culture
SteelHouse targets customers with behavioral commerceIf a customer visited your bricks-and-mortar store four times over a two-week period only to leave empty-handed each time, what would you do? Offer...
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On-Demand Participation
Crowdtap gets the people marketers wantMany people spend more time on Facebook than they do watching TV. While getting them to “like” a store or brand is crucial, the next step is engagement and...
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Closing the Loop
New firm creates buzz for retailersIn the age of the daily deal, SkuLoop hopes to put the retailer back in control with new web, mobile and social media promotions.SkuLoop founder and CEO Michelle...
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Saving Receipts … and Trees
Paperless solution allows targeted couponing, messaging Receipts, an integral part of retail transactions, remain one of the last holdouts in the push toward a paperless society. Several companies are...
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The Eyes Have It
High-tech scanners speed employee access Corporate headquarters, distribution centers, construction sites — all are vulnerable to unauthorized intrusions. Some companies use identification cards to...
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Quite a Statement
Cardlytics opens new doors in the retail rewards businessRetailers competing for customers and facing declining profit margins have increasingly turned to loyalty and rewards programs in recent years....
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Go Fetch!
Milo helps shoppers find local products Small local retailers have been at a disadvantage since the Internet changed the way the world shops. The little store around the corner could not compete online...
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Eye Catching
EyeTrackShop uses webcams to measure consumer ad effectivenessRetailers depend upon online advertisements to draw shoppers to stores and websites. Consumers encounter a plethora of such ads, stopping...
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Information, Please
Concierge provides on-the-spot product dataIt’s hard to capture the attention of modern consumers, especially while they are shopping. Static signs and shelf talkers seem old-fashioned to...
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The Apple-ization of Retail
Scheduling capabilities enhance the customer experience Gary Ambrosino was surprised when he picked up his phone to solve a software problem, and the Apple representative mentioned it would be $75 for...
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Helping Buyers Shop
brandboom solution makes ordering faster and easier The latest apparel designs and styles look chic on mannequins in store windows. But each style represents hours of product searches by buyers who...
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